10 Sep 2013

More than 30 Hawke’s Bay schools start their daily milk drinking

  • Programme Rollout
  • Press Releases
  • Hawkes Bay

Hawke's Bay primary-aged school kids got to have their first sip of dairy goodness today, thanks to the launch of Fonterra Milk for Schools in the region.

With more than 30 Hawke's Bay schools signed up to the programme already, there are now more than 100,000 kids across the country able to enjoy drinking milk every school day.

Proud hosts of the Fonterra Milk for Schools programme, Frimley School in Hastings, helped kick off the day’s celebrations this morning with 34 children from 10 schools across the region visiting a local farm.

Frimley School Principal, Malcolm Dixon, said the educational visit really brought the programme to life.

Seeing the farmers in action and the cows being milked has made the programme a reality for the kids – they get to see where the milk they will be drinking comes from and understand what’s involved,

The Hastings township also got a chance to welcome the programme to their local turf with a convoy of Fonterra trucks, milk tankers and tractors making their way through the town towards Frimley School, where a community celebration was held in true Kiwi style with a barbeque lunch.

Fonterra Director of Social Responsibility and Sustainability, Carly Robinson, said it’s fantastic to have so many schools in the region signed up and ready to drink.

“Milk is an important building block for good nutrition and we are really happy that the Hawke's Bay region has helped us reach the key milestone of 100,000 Kiwi kids now drinking Fonterra Milk for Schools milk.”

Fonterra Milk for Schools has now been rolled out in the South Island and most of the North Island, and will be making its way to the Taranaki next.

Next Article

30 Aug 2013

Milk for Schools launches in Manawatu and Wanganui Wanganui Programme Rollout Press Releases Manawatu

Wanganui Programme Rollout Press Releases Manawatu

Not a drop of milk was left in sight after school children across the Manawatu and Wanganui took their first slurps of Fonterra Milk for Schools milk this morning.

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